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Medical
Internet Marketing for Plastic and Cosmetic Surgeons
Site of the Month…
Aesthetic Plastic Surgery International
Receives 1,700 Visitors Daily and
300 Emails Monthly from Prospective Patients.
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Content Copyright © 1995 - 2008 TriAxial
Medical, Inc. (TMI). All rights reserved.
Site Update: January 10,2008
IDC estimates that 84% of web surfers use a search engine to find what they are looking for.
Every second over 20 new web pages are added to the web—that's over 1,200 competing pages every minute (NEC Research Institute).
According to Jupiter Media Metrix & NPD (March 2001), users looking for products are far more likely to type the product name into a search engine's search box (28%) than browse shopping 'channels' (5%) or click on ads (4%).
Based on the findings by Nielsen/NetRatings (May 2001), nine out of 10 Web users visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month.
Forrester Research Media Field Study has stated that getting a loyal audience in the first place is best done by search engine placement.
All these reveal how useful search engines can be for directing traffic to a company's Web site. "And if you are not considering search engine marketing (SEM) in your marketing mix, it is as if you are ignoring a major medium such as TV, radio or newspapers in the offline world," said Danny Sullivan, editor of SearchEngineWatch.com